It’s mid-July. Half your team is away, it’s hot, and your online store is still running as usual. Someone places an order at 9:00 p.m. and has a question about the delivery time. A message comes in via WhatsApp or your social media about a return. And there’s no one there to respond. Sound familiar?
Your online store doesn't take a break when you're on vacation. Does your customer service?
9.4 / 10
Summer lays bare what has been going on all year long
Many online stores view the summer as a slow season. Less traffic, less hustle and bustle, so fewer staff on customer service. But your customers don’t adjust their expectations to fit your vacation schedule. They keep placing orders and want answers—preferably right away.
This year’s National Voice Monitor shows that long wait times remain the biggest source of frustration in customer service, cited by 52 percent of consumers. In the summer, those wait times only get longer. And the second-biggest annoyance—a chatbot that freezes up—is on the rise. Only 12 percent of questions asked of a chatbot are answered satisfactorily.
An unanswered question is a customer walking away
The cost of poor accessibility is higher than you think. A customer who doesn’t get a response won’t wait patiently for you to return from vacation. They’ll click over to the competitor who does answer. And 73 percent of Dutch people say they miss human contact in an increasingly digital world. It’s precisely when the system fails that people want to speak to a real person.
That means summer isn’t the time to put your customer service on the back burner. It’s actually the time to make sure it’s running smoothly.
Here's How to Keep Your Online Store Accessible
Closing your online store or posting an “out of office” notice is a missed opportunity, because your sales keep coming in. The solution is to remain accessible without putting the burden on you or your team. You can do this by outsourcing your customer service during exactly those times when things get hectic: evenings, weekends, peak periods, and the summer months.
How MisterChat Solves This
MisterChat takes over all or part of your customer service, with real chat experts who are available 24/6. No bots that get stuck on the first question that strays from the script—just people who recognize emotions and respond in your tone of voice. Via chat, phone, WhatsApp, email, and social media.
You decide whether we handle all customer service or just the times you can’t cover. That way, your online store remains accessible, even when your own team is enjoying a well-deserved vacation. No gaps in your availability, no customers walking away, no lost revenue.
Want to stay reachable this summer without it taking up your time? Schedule a no-obligation consultation with MisterChat.
From outsourcing to strengthening—that’s MisterChat
At MisterChat, we don’t take over your customer interactions—we enhance them.
We ensure your business is always accessible, without you losing control.
- Available from 6:00 a.m. to midnight
- Multilingual customer service (NL, EN, ES, and more)
- Real people, not bots
- Seamless integration with your systems
- Reports, dashboards, and insights into every conversation
Whether it’s customer service, lead follow-up, after-sales support, or live chat support—MisterChat is your professional partner.
You stay in control; we ensure continuity, speed, and satisfied customers.
Ready to organize customer interactions more effectively?
Contact MisterChat and discover how we can help your business grow with service that remains human and results that are measurable.
MisterChat – Your brand. Your customer. Our service.