Leads ensure that your sales percentage increases. How? Quite simply. You can use the data you receive from leads for remarketing, e-marketing and other forms of acquisition. All ways to convince people to buy. But let's start at the beginning, namely the leads themselves.
What are leads?
A lead is a potential new customer who is interested in the products or services your company offers or sells. For example, this lead has filled out a contact form, requested more information via your website or started a chat. With the information you received, you can contact the lead and turn him into a regular, satisfied customer.
Tips for generating leads
How do you ensure that you convert website visitors into concrete leads? There are various ways of doing this, which we call lead magnets. The key is to offer something valuable that the potential new customer can use. A lead magnet is a discount, for example, or a free trial period. It also works well to give away information that partially answers the visitor's question.